Start with a webinar ...
Schedule a 1-Hour Webinar
Do It Live
Make it conversational or interview format
Or just a solo presentation
Focus on practical takeaways about topics your customers care about
Take their questions at the end
Record it all — with separate Video and Audio recordings
After the webinar ...
Use all of that to create a post or landing page ...
Create master blog post or landing page on your website from transcription
Include key takeaways and quotes
Embed YouTube, Podcast, Slides
Questions asked during the webinar become topics for other blog posts
Then post pieces to social
Turn quotes into images
Use slides in series
Post clips of video
Post short blurb with video to Facebook Page or Facebook Group
Link back to post
Key Takeaways and Quotes
Tweet Key Takeaways and Quotes
Post short blurb with link back to Post
Post key takeaways and quotes
Post short blurb with link back to post
And always ... use Email!
Send post with replay to webinar registrants (first question you'll get every time is "Is this being recorded?")
Send post with replay to your email lists
Bonus: Create a Lead Magnet
Package it all together to use as an incentive
to get people to sign up for your email list.