09-29-2020: Getting Your Podcast Started with Matt Medeiros

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Digital Marketing Kitchen’s Cory Miller will talk with prolific podcaster and YouTuber Matt Medeiros of MattReport.com about tips and tricks to starting your own podcast.

Download the chat transcript

Check out this short 3-minute video on Matt’s thoughts on the “Digital Handshake”.

Machine Transcript

Cory Miller  00:02

Everyone, welcome to another pod, not podcast, we’re talking about podcasts. But this is another webinar at DigitalMarketingKitchen.com. I’ve got my good friend Matt Medeiros on. Let him tell you a little bit about what he’s doing now. But one thing for sure you can check out MattReport.com. That’s one of the many pieces of awesome work mats put out in the world. I was honored to be I think one of his first guests, and I think the number 100 or something. And he’s just been doing it faithfully. And I thought we need to talk about podcasting. And who else better to do it and Matt Medeiros. So it was about a year ago, I think, here we go like a week or two ago that I happened to be in the Boston area for a conference paying Matt and we got to have lobster rolls on the bay was the bay river, river River. And I got to meet his awesome kiddos and family and we had a great time and we were talking earlier. It’s like we’re just gonna have a chat over lobster rolls is what Matt sentence. Let’s do it. So, Matt, welcome. Thank you so much for being on the webinar today to talk about podcasts. I might do that over and over. Thanks for having me. Cory. Tell me. Go for it.

 

Matt Medieros  01:25

Yeah, let’s so you, you came on my podcast, you definitely one of the very first so you were on the first episode you did was February 28 2013. And my God, what a young buck you look like in this featured image that I have with you. And me too, as well. But it was always great to have you on had you on many times. But I’m happy to talk about podcasting with you today. And go deeper on it.

 

Cory Miller  01:50

2000 Yeah, 2013 highlights the fact that Matt, you’ve been doing this, you’ve been doing YouTube work podcasting with your audiences. in multiple venues, Matt reports is the one that in WordPress that I’ve been a part of, for, for a very long time. Like that’s just my calculation seven years. And that’s not the full length of Tommy, Jenna. And one thing, this is why I had gone, you’ve done it consistently, for so long in 2013 is not the start date. And that takes a lot of stamina. I would say passion, interest, willingness to do it, and maybe crickets at the very first, you know, show up. I’m just curious your thoughts about all that if you just survey what When was the first year you started.

 

Matt Medieros  02:40

So I started end of 2012. And let’s talk about like the crickets in the fear thing, because this is top of my mind because I’m I just publishing an episode of the audience podcast which I host at Castle calm in a direct response to a cast those customer where podcast hosting company, who did the same thing, they sign up for our 14 day treat free trial. And they were like, I’m going to start this podcast and this Publish button is causing me too much anxiety and too much fear. Like they know they want to do a podcast, they know that there’s value with the podcast. But getting that first episode out there causes so much fear if you’ve never done it before. And looking back on to the title of our first episode that we did is Corey Miller on building a multimillion dollar business. And I remember going in to I had I didn’t know you. And at the beginning of my podcasting career in WordPress, I didn’t know anybody I knew my first guest, who I had his name is Jesse Friedman used to be local, but he still is local to me. But he now he works for Jetpack, which is owned by automatic. He was the only guest I knew he was the only guy I really knew was like, Hey, I’m gonna do this podcasting thing. And I remember approaching you and just being full of fear, right? Because I didn’t know you. And for whatever reason I was driven like so many of us do in like the startup world. We’re like, we want to talk like, how big is that business? How much revenue are you doing? Right? And that’s just like, surface level stuff. It’s useless, right? In the grand scheme of things. It’s nice headline or whatever. But it doesn’t really get down to the fabric that makes a great business or Great Leader like you are. But I remember just putting that show together. And it was you I think I did you and Brian Clark in the same week and I was like, I’m talking to guys who are running million dollar WordPress businesses. I don’t know what I’m doing.

 

Matt Medieros  04:42

Right? And I was just like a little awestruck, but also Look man, like am I gonna ask the right questions? Is he gonna like care that I’m even doing this is he gonna walk off the set? You know, we’re recording. And I know Brian Clark is has a legal background. So I was like, there’s like this level of intelligence that I don’t have and I was like, no That call and I was like, oh man, like, am I even saying the right English words. But fear is definitely there in the beginning. But you do continue to pound through it. I don’t think there’s any intelligence in that. I think it’s a little stupid. But, but that’s what keeps us going, right? It’s that, you know, we don’t care what’s going to happen. And I keep charging through with doing the podcast now, whatever it is eight years or so later, which has brought me all kinds of opportunities, and we can talk about that momentarily. doors were open friendships that were made relationships that were were forged, and all that stuff. But yeah, man thinking about fear and getting started, you were one of the first episodes where that hit me. Like, that was a reality check.

 

Cory Miller  05:43

And that’s, that’s awesome. And to hear it around when you kind of mentioned Brian Clark, too. He was one of my inspirations before I started, I think, when I was no one knew who I was. And so I, I totally get that the thing that sticks out to me that I want to start on is initiative, you took the initiative to be potentially rejected. Like, you didn’t know, Brian, me, whoever else you had on would pretend to say, I don’t know who the heck you are. No, thanks. You know, or, or usually just goes off the radar, and they don’t see it. And that’s one of the difference maker specific. We talked about the first episode of anything, or first click Publish. And you got past that. And we’re having this conversation. We’ve had dozens of conversations over the years. Like I said, Now fast forward all those years, and I got to meet your awesome kiddos and your wife again, I’d met your wife prior, I think before you guys were actually married. Right. And, and then to see your career to like, all of that enabled, where you are today.

 

Matt Medieros  06:48

Yeah. So while I started the podcast, you know, the, the whole reason was, I looked up the fear factor. I’m a little bit of a unique case, because I grew up in the car industry, where I sold cars. So I mean, if folks have coming over from the maryport audience, they might know this story already. But I grew up in that space. And getting rejected was literally 60% of the job. Right, like walking up to somebody on a cold doing Lind day as they looked at a Chevy Silverado, which is a pickup truck, reaching out and trying to shake their hand and say welcome to the dealership name is Ralph. My name is Matt, how can I help you? And like in that moment for all of everyone who goes to buy a cars, which I hate buying cars, you’re just like, I don’t even want to talk to you. Right? And that rejection was sort of that or that thick skin was built up over time. And I also was fortunate enough which, you know, honestly, I didn’t recognize at the time, but my family owned the dealership, they owned it for nearly 50 years. And I grew up in the business from ever since I could literally remember like elementary school, I was working at the dealership, I was dragging around a bucket, washing cars. And at the time when I was really young, we had a Mazda dealership. So we had many, many more cars than we had with General Motors when we converted over to General Motors. And I remember just like summers as a kid, just being like, I hate this. Why am I not out having fun like with my friends, I’m dragging around a bucket right in my dad’s like you’re going to work. And I learned every facet of that business, from washing cars to landscaping, to delivering parts to being a service writer to being a salesperson, and then the advent of consumer internet. Like Matt knew computers, let them run the internet side of the business, right. So that’s how I like went into everything. So a little bit of a unique case there in terms of getting getting the fear factor out. But it was certainly still there a deep reality inside of me. I started because when we started our agency, I was part of the local WordPress meetup here we’re Jesse Friedman was. Jay Trip, Jake Goldman, Jeff Galinsky, John Desrosiers, like all these guys that I grew up within the WordPress space. I saw how fast I’ll get to the point I saw how fast how Jake was growing his agency 10 up. And I looked at Jake, and I was like, how is he getting these clients? How is he getting these big brand media clients? And it was because he was getting really he had relationships and in the WordPress community. And I didn’t, I knew nothing. I mean, he was an engineer. He’s a developer, super smart guy. So I there’s no way I could compete with him on an engineering level. I had to hire people to build websites where he could just build it himself. But I also noticed that he was really making connections through the community. So I said, I need to do something that gets me in that conversation with people. And at the time, I was just like, I think I’ll just start a blog. And I’ll just start pumping content out there. I was really heavily listening into podcasts and there was a podcast called Mixer G hosted by Andrew Warner. And I was like, maybe I’ll try to be like the mixer. Have WordPress. And that’s what sent me down this path, right? This is why I thought of things like, how can I find people who are doing a million dollars in business, right and talk about that and let that be the headline because that’s what Andrew was doing at the time, because technology and startups were just explosive, back then. And then I use the podcast as leverage for the agency. So customer came to me and they said, Hey, we’d love to do business with you. But that Jake guy over there? I mean, he’s doing business with AOL. And for ryzen, like you don’t like you have Jimmy’s pizza? You know, in your portfolio? Why would I hire you? So I would use the podcast as sales leverage to say, hey, look, I’ve got the highest rated podcast in iTunes for WordPress. So there’s that little feather in the cap. But like, here’s my top five episodes about building out WordPress projects, building client relations supporting customers, if you really want to see how the sausage is made here at the studio, I’ve put it all out there. And Jake hasn’t. And he probably still hasn’t, I don’t think 10 of has a podcast today. Right? So it’s still a leg up, I can say, look, there’s 400 episodes of WordPress podcasts that I can put against any other agency. And if you like what I have to say, then we should probably do business. And I use it as a sales tool that was responsible for hundreds of thousands of dollars of agency revenue. Never mind the relationships that it created like with you and in the WordPress community. If I never started that podcast, I never get the job at Paisley. I never learned all this stuff about enterprise sales. I never get this job at Kassianos as director of podcast or success. None of this stuff happens if I didn’t continually put myself out there. And that’s the biggest lesson.

 

Cory Miller  11:46

Oh, man, I echo that. And I want to I think I told you this mat or in, in New England together on the river there, your podcast, our interview with me. Prior to that meeting, sent me work. You’ve got me clients. And so one, I’m a product of what you’re talking about clicking publish, I did it a different way I did it through blogs, but through you continually pushing publish, be willing to be rejected. You got where you were at. I love it. Because the also the angle that I heard too, is that when I see somebody and hear them, and they’ve got a product or service that I’m interested in, I get to know who they are a little bit and it’s that know, like and trust. And then it gets a critical factor to what you said is like the edge people can hear you know, your competence, know your knowledge, know, your connections. And I love it. So I also love hearing people’s stories of how to do something for that long, Matt, like, you. I know you wove in all of these experiences, but I just want you to think okay, so we didn’t even talk about who you are. And while you’re doing but you’re cast as an amazing podcasting platform. I know you just left a really good gig you had for a long time with Paisley. And I know you still do have your Matt report podcast and you have another podcast too. One, would you share all that you’re doing and what you do? Cast us and then picking off that say, How did all of your background like the I knew you had a family car dealership, but I’d never thought about it being like going up to somebody and being rejected, helps you continue to stay in it. And the reason why I’m asking this because you’re a great example of this, and how we can leverage experiences passions and interest to get where you are today. Okay, so that’s a long way to say would you refresh and tell us actually what you do? And second is how those things like how your background wove you to be here today to be to be spending your full time, you know, work life, doing helping people do podcasting?

 

Matt Medieros  14:03

Yeah. So, look, the grew up in the family business, again, 50 years almost, I think was like 47 ish. Before we get out of it. My grandfather started one of the first Mazda dealerships in the United States, back in the 70s when Mazda first came to the US. So building a business is just I mean, it was just that’s all I knew, right? Like, when everyone was like, I’m going off to college, I was just like, what kind of business Am I building? This is just this is the only thing I ever knew the only way I knew how to operate sales communication. Now, it wasn’t always like that. I mean, short, fat kid in high school friends with all of like the basketball players when I did go to college. So like, building that confidence really came, you know, at a later age, I probably say not until I actually started building a business and I said, Boy, I need to just put my big boy pants on and just go right into this stuff and learn the hard way. You know, The family. So the family it was a family owned dealership. And I’m going to go back to it again. Because people that worked on my grandfather started the business in the late 70s, we had a handful of employees that worked with us their entire lives. They knew nothing other than working for my family, they had no other jobs, but working for 40 years at our dealership, like that connection. It’s ridiculous. Like, you don’t get that these days, probably in any business anymore, it probably never happened again. So it was just like a huge lesson. You know, when you’re young, you kind of overlook it, you’re like, I don’t want to do this. But then like, when you’re older, my age with kids, you start to realize, like, Oh, my God, you know, that was such a massive lesson better than any college education you could get. I’m bringing that up, because the reason why I continue to do all of these podcasts, you know, Director of podcasts or success at CAST those where I help people launch their podcast, I also help with the podcasting product, Matt report for WordPress. The other podcast I do is called the we are here podcast on South coast.fm, which is a local podcast to where I am an hour south of Boston. And I continue to do that podcast, which is, you know, pale is tiny compared to all the other stuff that I do is because I’m looking at that as an 18, literally an 18 year investment for my kids. So my family had a car dealership, which opened up a ton of opportunity for me to not only learn the business, but to meet people in our community and give back to the community. And I’m looking at podcasting, which might sound silly, but I’m looking at it as the same way because I don’t have that local in person business anymore. So this is keeping me rooted in the community. So that, hey, when Brock gunner or jet, they need a job in 18 years, I know people, right, like I can give that same kind of opportunity that my family’s business gave to me when I was you know, going to college and you know, getting other jobs outside of the dealership. So I’m looking at this as a little 18 year investment in podcasting for the local stuff, so that they have opportunity, whatever that might be in the future. So I do all of this stuff, again, to just keep the whole momentum and keep myself out there in the public. Right? might not have answered your question directly. But that was a lot of…

 

Cory Miller  17:29

love it. You know, this is totally going off the rails in a beautiful way. Because this is not going to be your typical how to get started in podcasting, interview and discussion really between friends. What I love about what you said is one year thinking forward for your killer, two kids, and you’re trying to build something of substance. But like what I also hear it’s I two thumbs up it because what you’re building and have built is a platform and, and an audience. And that is invaluable today, yesterday, and for sure. Tomorrow, like whoever owns the audience, the platform, so to speak has the power. Like Brian Clark, you mentioned, him and say it I have just been mostly jealous of, but they have built an audience and a platform for themselves that they can do anything with. And that is was failing, but Matt report, and the other podcast you have and other things that you do is because it’s so hard to create. I know this cuz in the last year or two, you know, been trying to rebuild things, not rebuild things, but build new things. And it felt like from an audience standpoint, starting over. And doing something consistently long enough, I think is one hallmark of your success. And anyone’s success doing it consistently enough, being willing to say some people are not even listened to this. Some people might hate it. But the audience is the key. And I think about Red Bull. Matt, I don’t know about you. I’m curious what you think. But like we are, as businesses need to become a or any organization. a media company in the sense of my kids won’t new no typical TV channel programming unless it’s somehow through Hulu, they’ll know Hulu, and that’s in Netflix. And so the audience I think is just absolutely critical. It’s why you should do this beyond, you know, scratching your passion.

 

Matt Medieros  19:29

Yeah, it’s funny you say that because we went on our first road trip with our kids up to New Hampshire, about four hours away four and a half hours away where I live. And we stayed in a hotel, whatever. And the kids had like their own room, and they had their own TV. And it never dawned on me that they never watched TV before. And we put on the Disney Channel. There was a Disney Channel, whatever, but some cartoon and then it went to commercial. And then my son came out of the room. He said Dad, the TV broke. Literally That’s what he said that If he’s broken, go into the room. And it’s just the commercial said, No, this is just a commercial. And he just looked at me like what is a commercial, he’s never experienced it. So just hilarious on like how technology has changed.

 

Matt Medieros  20:14

The idea behind this audience, this platform, like you put it, I call it the digital handshake. And I go, I liken that back again to the dealership, remember when handshakes were legal before COVID, but you would walk up to somebody on a car lot. And it was the first thing I did. Like, I remember being very young, my dad teaching me how to shake somebody’s hand. Right. And he I remember him giving me lessons on handshaking and how important that was, you know, and things like not, you know, not a little weak handshake, but not over aggressive, don’t change male or female, it doesn’t matter. Like you’re, it’s the same handshake, whomever you’re, you know, shaking hands. And that is what I call the digital handshake today, because in that sales moment, I could tell so much, if I walked up to somebody, I was looking them in the eyes, and they look back at the eyes of me, and we just made a connection, we shook hands are both firm. I said, Okay, this person knows, we’re going to talk about maybe buying a car today. But if the person’s body language sources, like, Here you go, and they kind of like, look away from me, and they just like, eyes down, it’s like, okay, they’re not gonna want to talk to me. But this is all like split second moment in that handshake. And this content creation, though, it takes far longer, quite literally almost a decade with me, it takes far longer to create it is the sum of that digital handshake, I think so I can always, you can always look at all the the body of my work, and get a feel for who I am, you know, what my values are, etc, etc. So I call that connection, you know, the digital handshake. And it’s quite literally the last thing we have to compete against. I don’t know, if you’re a mom and pop shop and you’re selling goods at the local hardware store is what you have to compete with Amazon. I mean, you know, big businesses. Yeah. Like, it’s awesome. They can get us super fast, super cheap prices, and I can do it all on my phone. But I don’t care about Amazon. Like I care that they get me the goods that I’ve signed up for. And I look at it that way. You know, but I

 

Cory Miller  22:21

transactional

 

Matt Medieros  22:23

Yeah, like I care about the restaurant owner staying in business and content, the digital handshake to me is is what’s going to make someone care about your business. And I you know, cycle that all back to podcasting and YouTube or video creation to tell that story to tell that digital handshake.

 

Cory Miller  22:45

love that phrase? Because it’s so you’re so right on par? I mean, it’s, it’s more a better way to say no, like interest. It’s like, that moment. You’re absolutely right. It’s its connection. Yeah. And to me, it’s, it’s like you said, you can tell by the way their body languages if they really wanted were interested or just like, you know, not, but you can connect them with the beauty of this is this recording even will sit 24 724 hours a day, seven days a week, at no cost to either of us afterwards. And I love that exponential impact. Okay, so connection. Gosh, this is going 15 different ways. And I love it.

 

Matt Medieros  23:30

I hope I hope tell me how you’re getting some value.

 

Cory Miller  23:34

If they’re listening, they have to be because you’re given some gold here about the real underpinnings of why you do something like this. Let’s talk about connection. We’ve got a couple of friends of mine actually on the webinar. And they’re part of an amazing nonprofit called free mom hugs that my beautiful smart savvy, amazing wife Lindsay is presenting the board currently. And you know, for nonprofit to I want to talk about connection. And I’m just missing for your mom hugs. Because why would you want to as a nonprofit to video or audio, it all goes back to the connection to mission, which is no different than for profit businesses. But can you talk a little bit about the connection you make with your audience like, Okay, we got the digital handshake, but and I know you you’ve got this ongoing conversation with what things kind of matter to you. You do a YouTube video or a podcast on it you go were cut. It seems like you’ve got this pairing like you know what people are interested in, but you also go where you’re genuinely interested in, you know what you care about? Yeah. Can you talk a little bit about that and connection and how you connect with your audience?

 

Matt Medieros  24:43

Yeah, so I mean, from like an operational standpoint, like how do you keep your sanity as somebody who’s creating content around this stuff will start there and will trickle it down to like value to the to the consumer. So like building business entrepreneurship in general, like interest in learning how things are made. That covers me for the mat report that covers me for my day job now at castos because I thought I knew everything about podcasting being eight years in it. And then I joined a company that only does podcasting. And I was like, Wow, there are organizations using podcasting, which I had never even thought of. And then I have a WordPress tutorial channel youtube.com, slash plugin, tut, where I do WordPress, plugin and theme tutorials on how to use WordPress. But there’s like this umbrella that covers all of that, right. And the south coast FM podcast, local entrepreneurship. It’s just everything I do on the internet brought down to an hour south of Boston. That’s the only difference. But the idea is it doesn’t. Like you know, this stuff isn’t different no matter where I’m creating content, day job side gig YouTube channel. It’s all the same interest to me. So that’s how I keep the sanity. Though I have been thinking, Cory, and I haven’t announced this anywhere yet. So this is an exclusive. I have been thinking about starting a video game podcast. Because that’s an interest to me. And I can see maybe my son’s thinking that’s cool until they’re like 12 then they’re like, Dad, you’re a loser for doing this.

 

Cory Miller  26:19

That way.

 

Matt Medieros  26:20

Yeah. So so that one’s the one that’s off course a little bit. But yeah, the umbrella keeps it all connected. And then how that translates to the consumer. So you know, you find your passion for me, WordPress, entrepreneurship, building things, General curiosity. So you find that thing and find that foundation. And then it’s also just creating more value more opportunity for your audience. And for your customers, or your donors, or you know, whatever it is your fans, and you’re giving them options. So you might listen to the report, and be like, Hey, I don’t care about somebody building a WordPress business. You know, I’m gonna just a general user, I’m somebody who wants to build a website for my cupcake business. I don’t care that Corey started I themes and what the inside baseball is of I themes and how he built that business, I just care that his themes work for my cupcake business. That’s why I have the plugin touch channel. Because that is me demonstrating maybe how to use a nice theme from back in the day, how to put that cupcake website business together, right? So it’s allowing people who are interested in connecting with me at all different levels, right, you can either learn it this way, or you can have this tutorial, or you can have this business interview. Or you can have my email newsletter, like pick one of these things, and hopefully one of these things serves you. And if you’re a true dedicated consumer of content, you know, oftentimes you might skip the podcasts and be like, you know what, the video is more interesting to me, and I’m just going to go consume that instead. So when people come to me, and they say, geez, do I start a YouTube channel? Or a podcast or a blog, or an email newsletter? Where do I spend time on Instagram? Or Tiktok? The answer is everything. You know, but that’s literally impossible if you’re running a business, and it’s just you. So you find one thing that you can really dig into. For me, podcast is way much more portable. If you can start with video. And this is more of like a technical strategy kind of thing. Like, if you can start with video, then you’re killing two birds with one stone, you’re creating video, you’re creating audio at the same time. And then you can split that stuff off into a million different other things. Right, you have your YouTube channel, you have your podcast, oh, by the way, now, I’m going to take sound bites from this podcast and turn it into a blog post. Right, I’m going to take these video clips and upload them to my Instagram stories, right? So you’re, you’re killing two birds with one stone if you can create these nice immediate video or audio, pieces of content. And it’s just doing as much as you can in that in that realm of sanity, right? Because you’re giving yourself you’re giving your consumers or your listeners the options to consume your content, your story in many different ways, right? And that’s how I sort of, you know, go from that top down approach, right? Find the general interest, but do as much of it as possible to satisfy my listeners.

 

Cory Miller  29:19

Okay, I’m going to share something with you. So just I had this illustrated, I love like illustrations, and I’m going to share it share my screen here.

 

Matt Medieros  29:27

Oh, I saw this the other day. Yeah,

 

Cory Miller  29:28

it’s about to snowball and I can’t help but think Please don’t make fun of Matt, you’re welcome to my tabs. And this is a low number of tabs for me. But okay, so like you were talking about like this is back 2012 and getting started. And then you quickly get like a lot of people I know this was in relation to business, but I think it’s about a project to like your mat report. I mean, there was a time and we’ve talked about this. I think in bought in New England where, like, there’s a time where it sucked. I remember you telling me the store, if you don’t mind me saying about plugin, but you’re like, I got a little burnout. And I stopped. And like, I don’t know, it was a month later, would you mind sharing this story? So I’m not telling your own stories?

 

Matt Medieros  30:16

Yeah. So like, when I started this, I went at it from like, this big, like marketing content creation approach where I was just like, yeah, I’m gonna do this podcast, and I’m going to do this video tutorials at the same time, because SEO and driving up numbers and listeners and viewers and I can make more money with it. And I did videos every day for like, you know, it was every day for a solid month. And I was like, wow, this is way too much work. And then I dialed it back to maybe one or two a week. And that ran for like four to five months. And I was just like, I, I’m done. Like, I’m not seeing the growth that I thought, I’m not getting the comments that I want. People on YouTube are nasty. To put it politely like, if you don’t get to the point, showing them exactly what they’re looking for. They downvote they leave you nasty comments, they say you look like an idiot. And I was like, I’m done to the point where I didn’t even log into the account for nearly a year. And what happened was, I get to a point where like, maybe 1000 subscribers on YouTube, and I gave up literally gave up then log into it. And then one day, I got my Google AdSense check, which is the check they give you for running ads on your videos. And it went to like 50 bucks, or the first hundred dollars came in. That’s what they start off with. Like you don’t get it until you make 100 bucks. And I got that check. And I was like, Oh, that’s nice, big whoop. And then I logged in, I was like, screw it. Let me just login to the account. And the subscription rate tripled or quadrupled. And I hadn’t uploaded a video in a year. And then I start this right. And I started the year kicking myself and I was like, so the audience tripled, actually might have went from 1000 to 4000. I didn’t upload a video for a year. And then it just dawned on me like, Oh, just YouTube takes some time. It’s SEO driven. It’s search driven, duh. It’s the second largest search engine. And that’s what happened people started finding the videos over time and the audience quadrupled. And I thought to myself, my God, if I just kept uploading videos where could I have been? So I’ve started to reintroduce doing more videos. I think I might like 12,000 subscribers now. And again, I haven’t Yeah, I haven’t uploaded since I started Why did one video since I started working at CAST those because I’ve been so busy. But it just grows because the audience is there. You know, the dollar amounts in the ad revenue keeps going up affiliate links. So it’s that it’s the literal snowball effect that you’re showing right here.

 

Cory Miller  32:53

So like right here, when it says seriously, when does it not suck? You were in your mats, burnout period. Okay, I’ve done all of these videos, you let it the snowball was probably going downhill was building for downhill, right? But I’m curious with, okay, we just give an example of your YouTube link, which by the way I put in, well, this will be in the show notes afterwards. And it’s also in the chat here. So you can go check it out. But this is what I build for, like projects. And I think about this Matt report, your YouTube channel got to this point where there’s still work. I mean, it still takes, like you said, time and effort to do a video, but it doesn’t feel like it’s pushing it uphill so much. And I wanted to share that. So we get to the tipping point. Because a lot of us quit. She shared that a lot of us quit way down the hill, because it’s just hard work. But could you talk about tipping points from all of your endeavors? When you’re like, I think I’ve got something here.

 

Matt Medieros  33:51

Yeah, I look I want to quit everything I do every day. It’s just it is it is literally just the essence of the dilemma of the entrepreneur. And it’s, it’s something that you have to keep fighting to stay focused. And I’m at the point now where I recognize these moments in time. And I forced myself back on track it sounds silly, sort of just 50,000 foot view ish. But like you start to chase that shiny object you get too far off track and then you and you do want to give up then you want to give up on that thing. And you think the next thing is better. The Tipping Point from a broader perspective for me. This is gonna take it to a whole nother level and I do apologize but I got to a point where I felt like I am an artist. Like that’s the way I look at this stuff. Like I look at it like I am. This is my art like podcasting and YouTube videos, though they are not seen by the Casey Neistat audience of the world and millions of millions of people yet, maybe

 

Matt Medieros  35:06

it’s my art, and it is my practice to improve it and to get better. And it was at that moment where I was just current, like, I would start to say it to myself. Like, I feel kind of like an artist, I feel creative. I feel like I’m putting something together, but I would never admit it to people. Now I feel more confident in admitting it to people. And that’s why if you look at music artists or regular traditional artists, you’re like, why the hell are they doing that now, because they get sick of doing the same thing. And that’s why this is just a normal reaction in creativity. And, you know, you look at an extreme example, if I can even use it is like a Kanye West, like that graduation, LP back in 1999, or whenever it came out was awesome. It was ridiculously great. It was amazing. And then you look at his music today. And you might be like, what is even doing? I don’t even understand it. It’s like, yes, this creativity process is insane. And that’s what I feel like with this stuff. So I look at it as I’m creating things. And I’m able to peel back and say, I’m not going to worry so much about criticism and launching it. And I’m going to do it in my own cadence. And you can relate that to like seasons with a podcast, right? And I often I’m just, I often just take the last month off of the summer anyway. Right? I just like I’m done like, this is my month break. Like I don’t care about views, numbers, metrics, analytics, you know, subscribers, it’s just I’m done. Like, I need a mental break. Think about what I’m going to produce next. And then and then go and go back into it. I couldn’t tell you when, like the tipping point.

 

Matt Medieros  36:42

Like, there were there were many tipping points. Like when I started using the podcast in the agency to say, to anchor sales with like, I just knew it like, Okay, I’m onto something, and I’m going to keep doing this. Nowadays it’s much more about like, I’m doing sponsorships. And I’m selling sponsorships. I’m giving 20% of those sponsorship sales back to a big orange heart, which you’re a part of Cory. And it’s a great, it feels good. It’s a great initiative. And people continue to come back to me and they say I learned so much from the show, you know, over the years, so yeah, we’re gonna donate, or Yeah, I’m going to share this episode, right? And it’s those turning points where I say, Yeah, okay, this thing, you know, is working for me, plus, it makes some money. You know, I do make a decent side income with all of this stuff, too. Which I’m happy to talk about if you know if you want to get into but that’s also a thing that just keeps it going right? How can I improve this? How can I get a lot of diapers to buy a lot of food to buy? Right, get three boys and they’re going to get bigger. And I’m looking at my refrigerator and saying I need another refrigerator in the basement? Because there’s no way I’m going to be able to stop this thing when these guys get bigger. So

 

Cory Miller  37:57

okay, I love that your answer was totally not what I was thought it was gonna be

 

Matt Medieros  38:02

sorry.

 

Cory Miller  38:03

No, I love it because it’s, it’s it’s I translated in my mind is find your craft. Yeah, you approach this as a craft that requires interest, some passion mixed in. But an ongoing practice of continuing to get better at it back to your thing about like if you do like a webinar type thing, you can split that down break that down at the kitchen we’ve got a great digital marketing kitchen comm you can go get my content to pantry how to fill your content pantry and it’s exactly what Matt just talked about. Start with a big thing like a webinar do it live like this break it down. I have confessed to you before I don’t like I don’t listen to very many podcasts. But I love the webinar format because it fits me and I get to do this okay, I’m getting off track but what I wanted to talk about is let is just kind of piggyback on here find your artist and I so much love that a key that have to get a message to get out. But I keep thinking about a business or even like this a medium where you’re trying to find to build it up is find your people find the people that you instinctively and naturally connect with and sometimes that takes 100 episodes of something or 50 blog push clicks or in your YouTube example screw it I’m gonna take a year off indefinitely and then all sudden go oh my god, here they are. I now I’ve added a new one ala Matt Medeiros but is I go find your people when you can connect with your audience and you have a message to share with them. And that all takes twisting of the dials, like it takes some little you know, think about the radio when you used to try to hone it in on it you had to dial wasn’t digital and he had to you hear static and then he started to get it clear. That’s how I think about business and projects. Find your people but I’m going to another one is and then find your craft with all of that. I got I really love that.

 

Matt Medieros  40:01

I’m biased, obviously, to podcasting and work for a podcast hosting company. And I totally understand that people were all scrambling like that turning of the dials is often overlooked, that turning of the dials could be a week of turning the dials or like you said, 50 blog posts a year of turning those dials. Very difficult to frame that and tell somebody, this is what you have to go through. But with podcasting, and let’s just say, because I know you originally want to talk about like, you know, getting a podcast off the ground, and like, what’s this 101 of podcasting Look, I have. So this is a $50 mic, you can’t get this mic anymore. It’s sold out. But they came out with a new version. This is the Audio Technica ATR 2020. USB, they don’t make them anymore, they make a now it’s $100 version. But literally, because of the pandemic, everybody’s doing podcasting, and it’s hard to get them or the shipping might take a while. hundred bucks, right or 50 bucks. This one is 350 or 399. It’s the Heil and I never use it, I will swore I almost I never use it. I use it sometimes when I’m doing like voiceovers for video work, or like maybe some longer indepth audio lessons. Because I get to plug it in an XLR I get to put it into a mixer, which is another hundred and $50 I got to get this stuff all set up on my desk, I hate clutter on my desk. And this is just easy for me to plug into USB. So what the pandemic has proven. And to go back to your lesson before about everyone needs to be a media company. And let’s couple this in with Matt looks at this stuff as a craft and as an art form. Everyone should go out and buy a microphone.

 

Matt Medieros  41:50

Right? Even if you don’t think you’re going to be you’re going to be a podcaster Let me tell you, worlds collide. When I interview somebody for the matterport which is literally global. I interview anyone who’s running an online business. Everyone in that space understands lighting, camera, microphone, zoom, we sit down we record I send them a calendly link, they book it smooth as is silk. When I do my local podcast, to local business owners, yoga instructors, cupcake makers, lawyers, accountants, small entrepreneurs, farmers. Like they look at me and they’re like, I need a webcam. Oh, is the microphone in my you know, 1999 DELL LAPTOP going to be okay? No, let’s get something better. you’re eventually going to be on a podcast like or you’re gonna be on a live stream, this stuff is only going to get enhanced. In the short few years to come. The pandemic has proven it people are now using zoom Skype much more often. And you will be on a podcast one day you should be forward thinking that it’s okay to launch super quick and cheap by just using your headphones. Like this is a microphone. You can buy a gaming headset and use it this way. Totally fine. But when I don’t like and maybe this is just me being a little bit podcast snobbery. Not that I’m saying I sound the best. But I can’t listen anymore. To that like marketing hacker who’s like I did 50 episodes without spending a nickel. Yeah, I can’t listen to your audio anymore, man. Like it’s just I listen to podcasts while I’m showering while I’m doing dishes while my kids are screaming, I need something a little bit better. And that’s just a long way to get to spend a little bit of money invest in this stuff because it is coming. You will be asked to be on a podcast and if you if you aren’t you should that should be a strategy for you. Right? If you don’t want to host a podcast, be it on a podcast tell a great story to somebody else, but just invest a little bit of money in something decent sounding you know, all this other stuff is ridiculous. He’s no need to spend this money. You know, let the fools like me spend the money only to realize you don’t need to spend the money.

 

Cory Miller  44:11

I think Yeah, that’s a great point. Like Sam is now becoming ubiquitous as a term like most of us on the face the earth at least in you know, first world type countries are definitely becoming you used to zoom in on video and audio and invest in that it’s just a good equipment thing, just like having a nice mouse or, you know, just having a nice chair to sit in every day is I think that’s a great point to add. You know, and to your point, like Crusher, shared this one a little bit while back and I’m now on my father in law’s house in Tulsa, Oklahoma. And I didn’t want to pack up my XLR and all that mic and all that kind of stuff. So I was like, okay, we’re gonna do this headset today. And it saved me. Okay, so we’ve talked about, man. So we talked about a bunch Katrina Question. curious what you think about it? So she’s asked the balance, what is the balance between talking about what we want to talk about versus what the people want to talk about? So I’m gonna say on interviews and things like that, you know, the context for that is, how much do you steer the conversation? And how much do you let the interviewee start the conversation. So

 

Matt Medieros  45:26

I think anyone who if you’re going to stand out, like you need to have, you need to have an opinion. And to go back to turning the dials, like Cory said, a lot of us jump in, at the lowest hanging fruit possible. And, you know, like, even though the niche of WordPress is massive, right, it’s a, it’s a, it’s a massive target audience that I’m going after, or I did go after until I’m starting to refine it. But I’m even thinking of taking a step back and going even broader, again, to try to just try something new. But you have to have this opinion, you have to have, again, that digital handshake, where people, they’re going to show up and listen to your podcast, because they know you’re always going to twist in this opinion. So like I have the digital handshake, I have another concept of the blue collar digital worker, right, that’s like my thing, like people who are doing hard work, good work for a good price fair price, to serve customers in some kind of digital format, building a website, coding something, building marketing material, like, you know, we are all just working, there’s all this, you know, build a million dollar agency, right? You know, I charge people $500 an hour, like, there’s all like this high, attractive, keyword driven things. And I’m like, Man, you know, hey, value based pricing, trying to sell somebody a $50 website for 5000, I get it. But I just want to, you know, cut and dry Look, I’ll build you a nice website, it’s 500 bucks, if as long as I don’t go over a five, I’m gonna go over two days worth of work, I’m fine with that. If you need extra work, it’s 100 bucks an hour, like just good, honest work. And that’s the angle I try to thread into everything. Right? In core, you know, from like, the WordPress side, I’m always defending the blue collar WordPress business owners, you know, from the likes of like, automatic in Jetpack, right? Like, that’s my thing. Like, it’s just like, I did nothing wrong with that, I’m just trying to say, look, in five years from now, what you look at as jet pack and automatic is gonna be vastly different of what we can do as solo business owners. So I sort of tout that flag. And I try to thread that into every conversation. It doesn’t always go that way. So that’s my thing. For shows, it really depends on the guest. And the topic. You know, I don’t have a lot of people pitch me to be on the show. It’s real. I rarely take people pitching me to be on my show. It’s really something that I really want to talk to somebody about story I want to, I want to see or tell, I’ll see something on Twitter, and I’ll reach out to somebody be like, that’s awesome. I, we got a chat. Right. And often that doesn’t work. Some people are like, man, I don’t want to be in a podcast to talk about this stuff. And I’d be like, well, you tweeted about it. Why not? Um, sometimes I’ll have questions formulated. And that I’ll dive into, but it’s never this static thing where I’m like, question one, Question two. Now I did this. Back in the day when I originally interviewed Cory, and I did what every podcast did at the time, which was like you asked these questions, and then you do a lightning round. Right? Which I pretty sure you and I did, Cory. And that was like a thing I was just taking from other podcasters. And then I would always be like, what’s your one piece of advice? Or what’s your one book that you would recommend was like all the same things that we were all doing? Now, I don’t really do that anymore. But it’s still a thing. Like if you’re doing a podcast, you can have the stick that really works in each episode. And, you know, finding out what works for you might not answer the question. But you know, having that opinion having that, you know, that thing like I hook on to the blue collar digital worker is something I try to thread into every conversation.

 

Cory Miller  49:08

You can definitely see that I don’t know if I’ve ever thought about that. But you definitely advocate for that, like it’s a value I can see even if I didn’t know you called it, the digital blue collar worker. And so to piggyback on what you’re saying, like and to connect a previous one, you know, my thing is always find your people, any business, any organization, anywhere, you’re trying to build audiences, you got to dial in, find the people. But the next thing that you said, I really love and I want to push in on it, which is finding your voice. And I think if it is championing their cause, so find your tribe, championing their costs ring their Bell, and I think you’ve done that. That’s why you’ve masked the audience, that you have audiences excuse me because you were opinionated. Now, do you have to be a jerk? No your net. I’d never Senior publicly, it’s not you’re in your Mo. But you do have opinions where you can criticize someone, or I’m sorry to an organization. And no, like you didn’t criticize anybody in particular, you criticize potentially organizations you don’t always, you know, happen to agree with but the key back connecting but the audience’s that’s what I’ve found Matt gets people listening and people want to hear. I mean, it’s why some of the network effects that I kind of cringe a little bit, but they have an opinion and they share it, and it resonates with their audience.

 

Matt Medieros  50:39

Yeah, I’ve been talking a lot of more, a lot of frustrated people that are trying to start a podcast and a lot of people focus in on, you know, hey, the down, like we have analytics and cast those of, you know, obviously, your downloads of your podcasts. A lot of people I spoke to a gentleman last week, he’s in the photography field, and he’s interviewing other photographers, and he’s like, 70 ish episodes in. And he connected with me, and he’s like, I, you know, I don’t think anyone’s listening to this, right. He’s like, the downloads aren’t going up. So it’s like, well, you know, let’s dial it back. Like, again, what is going to be the success of this podcast? You want more people booking you for photography? events, or, or lessons or like, what is it that you want? You know, and his thing was like, Well, I think I want to go after sponsorship someday. Okay, well, yes, that’s usually the most obvious but also the most difficult. Right? And you can reverse engineer like what you have to do, you know, just like when you want to reverse engineer like, Am I gonna rank for this keyword in Google? Search that keyword and see who pops up? And then say, Oh, my God, look at that 5000 word article on that phrase that I’m trying to rank for? can I do better than that? And write and get in really compete with them? no different in the podcasting world? If I’m in photography, I want sponsorships. Let me search for the biggest podcasts that are out there about photography. Let’s see who’s sponsoring on their show. Let’s look at YouTube. And let’s see what the biggest photography YouTubers are doing. And can I go that way? The answer is always Yes. But it’s going to be this long path. So can we for sponsorships. So can we think about it differently? Can you get local sponsorships? Right? Can you go to somebody local in your space and be like 25 bucks to sponsor the episode? Easy, right? hundred bucks for the month for episodes, you could sponsor me, right? That kind of thing. You know, or you start to look at other ways to find success with the podcast. And maybe that’s, you know, thinking differently, like a lot of people shifted to online education and taking their traditional, it’s a photography business, and now teaching people how to be a better photographer. So maybe you start a course and you can sell a course, there’s plenty of different ways to measure the, you know, the success with this stuff. You know, and a lot of people just have to think differently, I think when it comes to content creation and podcasting.

 

Cory Miller  53:04

The other thing I hear you kind of sane and embedded in all this is always be tinkering, tweaking, like and that goes back to your craft statement. Like I’m an artist, this is my craft. It seems you know, stats, sometimes if you get your equation, you know, kind of misaligned and you’re just looking Okay, I just want to start a podcast to get sponsorships you may not. You may not last a while. But if I’m chasing a purpose, chasing interests and passions and stuff like that, and it fits me that’s the other thing I heard from you saying it fits me. Like audio and video fits me

 

Cory Miller  00:15

So Matt, we got disconnected apologies on that’s all of my fault. But Matt, could you tell me a little bit? This has been awesome. Well, number one, where can they find you? Where can people listen to this find you? And second, can you tell us about Kassianos?

 

Matt Medieros  00:32

Yeah. So again, you can find me at Matt report.com. For the WordPress stuff, or castles comm slash podcast greater is what I’ll say is a great entry point to everything that I’m doing for castoffs and podcasting. So real quick, castles podcast hosting company, if you want to start a podcast, check out castos.com 14-day free trial, I’ll be there to help you. There’ll be a whole team there to help you on getting a podcast set up. But we’ve launched the podcast greater to help people wherever they’re at in their podcasting journey. And one of the most interesting things that we’ve launched recently is private podcasting, with a unique URL, right. So basically, what happens is somebody can subscribe to just a private podcast, by opting in with an email address to your private podcast. And they’ll just get this podcast from you directly. So there’s no need for you to, you know, submit it to iTunes, Spotify, Amazon, all this stuff, you can deliver a private podcast to people with their private link. And maybe you’re sent selling a membership course or you sell a product and you want people who buy your product to get like a tutorial podcast or something like that. You can send them that podcast through a private link. If you’re selling a membership, you can always revoke that feed. And that’s sort of the value there with doing a private podcast. So if you’re selling online content or tutorials or something like that, you can always revoke that link. And if that person, you know, no longer wants to be a customer or receive value from you, that little disconnect can be made there. So it’s like having your own little private podcasting distribution. So we’re really excited about podcasting, private podcasting. You know, I was telling you before, like I thought I knew everything there was to know about podcasting. And then I joined Castillo’s, and I had a call with his huge financial company, spread out around the world, they have like 30,000 employees. And they use private podcasting, to train their staff. And they did this before the pandemic. And now they’re like tripling down on it, where they’re going to just use private podcasting, to train sales teams, marketing teams, HR teams, every team in the company doesn’t matter executives. And they’re all going to do it through podcasting. So instead of like trying to get 30,000 people on a zoom webinar, which is quite literally impossible, probably, we’re watching a live stream, you know, report on Monday at 9am and join the join the online meeting, and make sure you sit there attentively for an hour. They’re saying, look, every Monday, your department’s podcast comes out. You have one week to listen to this, right? I mean, you got a whole week to join the meeting. And then you learn and educate with whatever things they need to educate on. And then next Monday, there’s a new podcast, and that’s how they do training. It’s amazing.

 

Cory Miller  03:28

Love that.

 

Matt Medieros  03:29

Yeah. So they’re coming to us for a solution like that. And yeah, a lot of people are shifting to that, obviously, during this pandemic, so content creator, trainers, educators, course creators, that kind of thing. It’s a great fit.

 

Cory Miller  03:41

Could you tell me the link to the podcast creator again? Is it pot,

 

Matt Medieros  03:45

it’s castos.com/podcastgreater. Okay. So I put together I put together this like your grades where you’re at wherever you’re at in your podcast journey. And then you’ll see a video of me depending on what your results were. And then I have a whole bunch of resources there. So a checklist on starting a podcast. It’s a template so that if you want to hold interview podcast, you can go through all the checklist items, and then I have a private podcast that you can actually opt into which is a five part lesson on all of that stuff. So it would be a great

 

Cory Miller  04:24

I love that. I may have to have you back on so we can talk through that because for our digital marketing kitchen comm audience that’s really really fantastic. And I’ll put the link in the chat. We’ll have it on the show notes too. But Thanks, Matt, thanks and sorry again for the technical glitch will like blend stasis to video. It was such a good podcast man. I really enjoyed everything you have the truly is a craft. I think about what you’re doing is truly a craft. I’m so glad this next stage of what you’re doing in your career is so blended with How you’re wired and what you love to do in the world. And I think there’s so many takeaways from this and others can use to launch their podcast stick with their podcast, even to the good and the bad. So again, thanks so much, Matt. Go to Matt report.com This is mainsite castos.com, an amazing podcasting platform that my friend here is director of podcasting success. So hit the 14-day trial and ping their team have.

 

Matt Medieros  05:33

Yeah, if you have questions about it, just email me Matt@castos.com, happy to help.

 

Cory Miller  05:39

Okay, I’ll put that in the show notes. All right. Thanks, brother. Say hi to your family. And thanks for your time.

 

Matt Medieros  05:44

will do man. Take care