Digital Marketing Blog

Why SEO Spam Emails Are So Dangerous

By Rebecca Gill | October 17, 2016

I am constantly flooded with SEO spam emails. For the most part these flow directly into my junk email folder and they are deleted in…

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What is Black Hat SEO?

By Rebecca Gill | October 14, 2016

People that practice black hat SEO could care less about what Google wants or states is best practice. They have one singular goal of manipulating…

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What is White Hat SEO?

By Rebecca Gill | October 12, 2016

Being a white hat SEO means you keep up to date on search engine guidelines, read their instructions for creating good content and strong SEO,…

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White Hat vs Black Hat SEO

By Rebecca Gill | October 10, 2016

White hat vs black hat SEO can seem confusing, but it doesn’t have to be. You don’t have to feel as though you’re being buried…

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By Rebecca Gill | October 6, 2016

SEO and PPC are the two primary types of content displayed on a search engine results page (SERP). SEO stands for search engine optimization and…

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Three Elements of a Search Listing

By Rebecca Gill | October 5, 2016

Each listing on the SERP has three core components, which include the page title, page description, and page URL. An example of this is given…

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The Components of a Search Engine Results Page (SERP)

By Rebecca Gill | October 3, 2016

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a…

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